The Story Of Apple Inc Logo
The Apple logo is one of the most famous logos in the world.
Apple fans not only put this logo on their vehicles to show their loyalty, they
go to the extreme of tattooing themselves with it, a level of dedication very
few brands achieved. The logo is admired for its simplicity and many meanings
that people attach to it. It's timeless. For 30 years it has been unchanged and
I expect at least another 30 before anything drastic will be done to it.
The very first Apple Computer logo, drawn by Ronald Wayne,
depicts Isaac Newton under an apple tree.
The logo was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The logo was designed with a bite so that it would not be confused with a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.
In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising.
a Glass-themed version has been used since 2003
TIME LINE of APPLE INC.
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